Brand Management

 

 

The BIU logo consists of a Shield surrounded by Leaves with a Flame and Sword at its head and a Latin phrase on the Shield. While these images come together to form an aesthetically pleasing design, the complete logo is full of symbolism.

The Shield represents the Biblical shield of faith, which is the standard that we raise against false knowledge. The Sword represents the Sword of the Spirit, which is the Word of God. As a Christian University, our principles and beliefs are based upon the Word of God and its infallibility. At the centre of the Shield is a Cross which reminds us of our Lord Jesus Christ and the sacrifice He made for our salvation. The Cross is empty because we believe that Jesus Christ died, was buried, and rose again. The Flame represents the Holy Spirit, who leads us into all truth. The Sword in the logo points us to God the Father, the Son and the Holy Spirit.

The Triquetra on the right corner is an ancient symbol of the Trinity. It comprises three interwoven arcs, distinct yet equal and inseparable. God the Father, the Son and the Holy Spirit are three distinct yet equal persons and indivisibly One God.

The Latin words, “Semper Fidelis” on the Shield mean,  “Always Faithful”.

BIU, in pursuing its philosophy, goals and objectives will remain faithful to its ideals just as God Almighty is faithful to His word. Not only shall we remain faithful to Him, He will always be faithful to us.

The Leaves surrounding the Shield represents fruitfulness. As we pursue Excellence in Academics, with God as our centre, producing whole persons, we are confident that BIU will be a very fruitful institution.

Finally, at the base of the logo is the University motto: “Excellence with Godliness”.